Arlene Dickinson Indezone

We are very excited to announce our appearance on CBC Dragons' Den, airing Thursday, October 19, 2017 at 8:00pm EST on CBC Television! 

This was our first time on the show, and it marks a big milestone for us. We want to extend a tremendous thank you for all of the support we've been getting for our product, our company, and our mission to help people perform at their best.

In case you missed it, you can catch our episode with the Indezone Energy pitch here!

What was it like pitching on dragons' den?

Altair Ioffe

It was such a rush! I didn't know what to expect — our sales were low since we had just launched a few weeks before the pitch was recorded. While the episode was edited down to 7 minutes, I was in there for close to 40 minutes with the Dragons, answering their questions and listening to their feedback. While the edits made it look a bit tense towards the end, our dialogue was actually very constructive. I wasn't surprised at how eager Michael Wekerle was to take a capsule of Indezone at the start of the pitch. Arlene Dickinson provided some excellent feedback as well. 

Arlene Dickinson Indezone Energy

In the end, the Dragons were very supportive of the company, product, and mission, but asked that I come back once I had more sales. One of the sticking points for Manjit Minhas was the ugly packaging, which is fair because I had designed it myself! 

Overall, it was a tremendous experience and a great first step for the company.


What has happened since the episode aired?

Altair Ioffe

To start, we took Manjit's advice and improved the look of the packaging.

Soon after pitching in the den, Indezone made its way to, where it also became available through Amazon Prime. Indezone quickly climbed its way to Canada's best-selling nootropic on Amazon.


We are now working on new formats of Indezone Energy, as well as expanding the product line. We're here to help you achieve more and exceed your potential. It's a very exciting time, and we're glad that you could be a part of this journey with us!


Indezone Energy Bottle (60 Capsules)


Indezone Energy (100 Capsules)


Includes FREE Expedited Shipping